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The AJBCC's Major Events and Sport Advisory Committee invites you to join us online to explore the growing role that sport is playing to strengthen the Australia-Japan relationship.
For years, global sporting events like the Olympics, the FIFA World Cup and the Asian Games have captivated audiences worldwide. However, the strategic use of sport to foster international relations – known as sports diplomacy – is a relatively new and under-explored concept. In this webinar, a panel of Australian experts will discuss how sport is helping their organisations bring people together, generate goodwill and cultivate partnerships in Japan.
Event Details:
Date & Time: Thursday, 6 February 2025, 3:00pm - 3:45pm (AEDT) | 1:00pm - 1:45pm (JST)
Format: Online panel discussion (Teams Webinar)
Agenda:
3:02-3:08pm Overview of Australia's Sport Diplomacy 2030 Strategy by Michael Growder, First Assistant Secretary, Strategic Communications Division, Department of Foreign Affairs and Trade
3:08-3:38pm Panel discussion moderated by Ian Williams, Chair of the AJBCC's Major Events & Sport Advisory Committee | AJBCC Board Member
- Peter Murphy, CEO | NSW Rugby
- Glenn Williams, CEO | Baseball Australia
- Mike Jones, General Manager | Gullivers Travel
- Michael Growder, First Assistant Secretary | Department of Foreign Affairs and Trade
3:38-3:45pm Q&A with online audience
3:45pm Event ends
Who should register:
- Business leaders interested in exploring new market opportunities in Japan.
- Sports administrators and officials seeking to enhance international collaboration with Japan.
- Anyone with an interest in the Australia-Japan relationship and the role of sport in diplomacy.
