We are currently working through the various elements of the program and will provide updates as arrangements are confirmed. Please note that this itinerary is for reference purposes only and is subject to change without notice. 


To view a printable version of the itinerary, click here.

Delegates to arrive at Baker McKenzie Tokyo Office (own arrangements)

Location:
Ark Hills Sengokuyama Mori Tower, 28th Floor
1-9-10, Roppongi, Minato-ku
Tokyo 106-0032

Japan Market BriefBaker McKenzie

Location:
Ark Hills Sengokuyama Mori Tower, 28th Floor
1-9-10, Roppongi, Minato-ku
Tokyo 106-0032


Agenda:
9:30am: Introductions Cristina Merino, Deputy CEO AJBCC

9:35am - 9:55am: Japan market brief - Japan's scale in stats and figures, considerations when setting up a presence in Japan (E, 20 mins) Baker McKenzie

Japan sports streaming, broadcast and media landscapeDAZN

Location:
Ark Hills Sengokuyama Mori Tower, 28th Floor
1-9-10, Roppongi, Minato-ku
Tokyo 106-0032


Meeting Agenda:
9:55am - 10:15am: Japan sports streaming, broadcast and media landscape (E, 20 mins) DAZN

10:15am - 10:30am: Overview of the Australian SporsTech landscape in stats and figures (E, 15
mins) Craig Hill, Co-Founder ASTN

10:30am - 10:45am: Introduction to EngageRM, Australian fan and customer engagement (E, 15
mins) Dale Equid, Sales Manager - APAC, EngageRM

10:45am - 11:00am: Introduction to ECAL, the why and how of customer engagement followed by
case studies Debra Tracey, Client Success - Americas, ECAL

11:00am - 11:30am: Q&A

Travel from Ark Hills to Fujitsu Technology Park (transportation provided)

Location:
4-1-1 Kamikodanaka, Nakahara-ku, Kawasaki-shi, Kanagawa

Fujitsu Technology Park Site Visit and Meeting

Location:
4-1-1 Kamikodanaka, Nakahara-ku, Kawasaki-shi, Kanagawa

Agenda:
3:00pm: Delegates arrive at Fujitsu Technology Park  Met by Chris Adamson from Fujitsu

3:10pm: Introductions Cristina Merino, Deputy CEO AJBCC

3:10pm - 3:30pm: Fujitsu Sports Activities (J-E 20 mins) Fujitsu 

3:30pm-3.50pm: Fujitsu Sports Business (English 20 mins) Fujitsu

3.50pm-4.00pm: Q&A

4:00pm - 4:30pm: Introduction to Playa Power (E-J 10 mins) Benjamin Parsons
Introduction to Superinteractiv (E-J 10 mins) Richard Helmer
Introduction to Pixon Group (E-J 10 mins) Danny Walk

4:30pm - 5:00pm: Tour of Fujitsu Technology Park (E-J)

Travel from Fujitsu Technology Park to Tokyo (transportation provided)
Time reserved for 1:1 delegate meetings
Delegates to arrive at Australian Embassy Tokyo (own arrangements)

2 Chome-1-14 Mita, Minato City, Tokyo 108-8361

Australia-Japan Major EventsPanel discussion hosted by the Australian Embassy Tokyo

Australian Embassy Tokyo
2 Chome-1-14 Mita, Minato City, Tokyo 108-8361

Game Plan Japan: Sports Business Connections in TokyoNetworking Event

Australian Embassy Tokyo
2 Chome-1-14 Mita, Minato City, Tokyo 108-8361

Baseball Match at Tokyo Dome (optional, at additional cost)
Japanese sports retail market and trendsXebio Group

Location:
Xebio Group - Tokyo Office (Level 2 Reception)
Address: 3 Chome-20 Kanda Nishikicho, Chiyoda City, Tokyo

Agenda:
9:00am: Introductions Cristina Merino, Deputy CEO AJBCC

9:05am - 9:35am: Introduction to Xebio Group and overview of Japanese retail market (E-J 30 mins) Xebio Group

9:35am - 9:45am: Overview of Australian sports retail market (E-J 10 mins) Adam Karg

9:45am - 9:55am: Introduction to Anti Ordinary (E-J 10 mins) Robert Joshep

9:55am - 10:10am: Introduction to GravityFit (E-J 10 mins) Kirsty Richardson

10:10am - 10:20am: Introduction to Court Coverage (E-J 10 mins) Paul Kleverlaan

10:20am - 10:30am: Q&A

Travel from Xebio Group Tokyo Office to Super Sports Xebio Store
Sports Xebio store walk-through

Location:
Urban Dock LaLaport Toyosu
Address: 2 Chome-4-9 Toyosu, Koto City, Tokyo 135-0061, Japan

Agenda:
11:00am-12:00pm: Sports Xebio - store walk through / Q&A Kenji Nishio, Business Venture Division

Time for 1:1 delegate meetings | Travel by bullet train to Osaka (own arrangements)
Delegates to meet at The Royal Park Hotel Iconic Osaka-Midosuji (own arrangements)

Level 15, Obic Midosuji Building, 4 Chome−2−3, Hiranomachi, Chuo Ward Osaka
Meeting point: Hotel lobby

Travel to Mizuno Innovation Center (transportation provided)
Mizuno Innovation Center site visit and meeting

Location:
1-12-35 Nanko Kita, Suminoe-ku, Osaka, Japan
Meeting point:
Mizuno HQ Building, 1F - Reception desk

Agenda:
9:30am: Meet at the reception then to ME Sports Bar


9:45am - 10:00am: Greeting Mizuno President

10:00am -10:20am: Introduction and tour of MIZUNO ENGINE Nakajima - Mizuno Corporation

10:20am -10:35am: Introduction of Mizuno Pavilion

10:35am -10:55am: Introduction of Mizuno Corporation & collaborative projects with Mizuno

10:55am -11:05am: Break

11:05am -11:15am: Introduction to RUN.EDGE + Q&A RUN.EDGE

11:15am -11:25am: Introduction to GravityFit + Q&A (E-J, 10 mins) Kirsty Richardson, GravityFit

11:25am - 11:35am: Introduction to SuperInteractiv + Q&A (E-J 10 mins) Richard Helmer, SuperInteractiv

11:35am -11:45am: Summary Nakajima - Mizuno Corporation

Travel to Nakanoshima Qross complex (transportation provided)
Nakanoshima Qross meeting and networking event

Agenda:
2:00pm - 2:02pm: Opening remarks

2:02pm - 2:17pm: Introduction to Nakanoshima Qross (E-J 15 mins)

2:20pm - 2:30pm: Introduction to Australian Delegation (E-J 10 mins) Cristina Merino, AJBCC

2:20pm - 3:05pm: Introduction to Australia's SportsTech sector (E-J 15 mins) Craig Hill, ASTN
Introduction to EngageRM (E-J) 10 mins Dale Equid, EngageRM
Introduciton to Anti Ordinary (E-J) 10 mins Robert Joseph, Anti Ordinary
Introduction to ECAL (E-J 10 mins) Debra Tracey, ECAL

3:05pm - 3:20pm: Presentations by Japanese startups / startup ecosystem

3:20pm 3:30pm: Closing remarks Hirotaka Nakajima, Mizuno Corporation

4:30pm: Networking reception

Delegates to meet at The Royal Park Hotel Iconic Osaka-Midosuji (own arrangements)
Travel to Dunlop Sports Office (transportation provided)
Dunlop Sports meeting and presentations

Location:
3-6-9 Wakinohama-cho, Chuo-ku, Kobe, Hyogo

Agenda:
9:30am: Introductions Cristina Merino, Deputy CEO AJBCC

9:35am - 10:00am: Introduction to Dunlop Sports (E, 25 mins) Dunlop Sports

10:00am - 10:10am: Q&A

10:10am: Introduction to KAPRIA (E, 10 mins) Adam Karg, KAP Research

10:20am: Introduction to Playa Power (E, 10 mins) Benjamin Parsons, Founder & CEO, Playa Power

10:30am: Introduction to Pixon Sport (E, 10 mins) Danny Walk, Director, Pixon Group

10:40am: Introduction to Court Coverage (E, 10 mins) Paul Kleverlaan, Director, Court Coverage

10:50am: Q&A

Business Development in Japan BriefingInnovation Dojo

Agenda:
11:00am: Business development in Japan (E, 15mins) Joshua Flannery, Founder, Innovation Dojo
11:15am - 11:30am: Q&A

Time for 1:1 delegate meetings or visit Expo 2025 Osaka (own arrangements)
Sports Business ConnectionsOsakaNetworking Event at Australia Pavilion